I'm a UX Designer and User Researcher
It's so nice to meet you.
See More


My story in three parts.


I've conducted user research in emerging countries. My ethnography work has focused on how cultural beliefs influence people's interaction with technology.


I began my career journey as a tv news reporter. For years, I interviewed people from all walks and told their stories. This experience has given me a deep sense of communication as key to joyful user experiences. Beautiful UI isn't enough. You must also have beautiful messaging.


I've lived in 4 countries, traveled to many more, and speak Arabic. From living in the jungles of Thailand to the deserts of Oman, my worldview has shaped my perspective on design and how I create user experiences.

My Work

A little of this. A little of that.

UX/UI Projects

UX Design

Style Lend: Personas, App Creation.

Design Recommendations

Together10: Messaging Study. A/B Testing. Design Recommendations.

App Redesign

SpotOn: Usability Test. Design Recommendations.

New Feature

Pinterest: Personas. New Feature Creation. Wireframes. Prototypes.

App Redesign

SpotOn Part 2: Personas. Usability Test. New Feature Creation. Wireframes.

App Creation

Tights or Scarves: Passion Project. App Creation, Design & Development.

Design Recommendations

Vint: Usability Test. User Flow. Design Recommendations.

User Research Projects

User Research

Ethnography In The Middle East Part 1: Ethnographic Analysis. Personas. Usability Tests.

User Research

Dell's Solar Powered Classroom: Ethonography. Personas. Usability Tests.


Drop me a line. I'd love to connect!